Mariya Nurislamova 1st produced her mark as being a serial entrepreneur from the magnificence-tech Room. In 2014, she co‑founded Scentbird, a fragrance‑membership provider pitched since the “Netflix for perfumes.” The System promptly scaled to above 700,000 month-to-month subscribers in the U.S. and Canada, offering usage of 800+ designer scents.
Underneath her leadership, Scentbird lifted in excess of $25 million in enterprise money, participated in Y Combinator, and have become rewarding by 2019, producing once-a-year revenue north of $a hundred million with progress of forty five–50% calendar year-in excess of-year. Her assistance—to "start off tiny and by no means hand over"—has resonated with a lot of rising business owners.
But beginning about 2018, Mariya introduced a parallel side to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This really is Mariya”, she routinely delivers guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has grown to ~102,000 subscribers and 1,200+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching roughly 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—business enterprise CEO by working day and spiritual Expert by night time—rarely intersected publicly till mid‑2024. That’s when Organization of Vogue spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the greater… sources of knowledge of 3D World earth warfare”.
These sights ignited a wave of on line backlash:
YouTubers which include Keya’s World and Zachary Michael publicly mentioned they might no more operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social networking consumers had been especially appalled by claims that diseases like most cancers or AIDS may be cured in every week, miscarriage was “a selection,” and physical characteristics (e.g., crooked teeth, hair color) held spiritual significance.
Nonetheless, Mariya stays resolute. She maintains her spiritual material is separate from her CEO tasks, stating she employs only “Mariya” in spiritual channels to guard Scentbird’s manufacturer.
The Energy of Duality
Strengths of Mariya’s Method
Reliable Differentiation
Her fusion of corporate success and spiritual exercise sets her apart—making a deeply individual manufacturer with pathways into membership, retreats, private classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s steady advancement underscores her capability to translate eyesight into operational reality, when her spiritual side drives a equally expansive content engine.
Group Depth
The consistency and intimacy of her articles—guided meditations, Q&As, and live classes—foster solid community bonds amid followers trying to get spiritual transformation.
Emerging Hazards & Fractures
Manufacturer Reputation Chance
The spiritual written content has produced unease amid influencers, prospects, and investors who are unpleasant associating Using these metaphysical narratives .
Written content Liability
Bold wellness statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams worried about misinformation.
Cross‑Id Confusion
While Mariya insists on separating her two worlds, critics argue the identities currently overlap—Specifically by way of her involvement in Scentbird‑connected information and sponsorships.
Navigating the longer term
Strategic Solutions
Compartmentalize
Mariya could manage a transparent boundary—retaining her spiritual id less than a definite title and platform when preserving Scentbird different and manufacturer-neutral.
Combine
By weaving spiritual and wellness aspects into her firms—for example scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Explain Messaging
Tonal equilibrium—grounding her spiritual information with direction disclaimers or scaling back again controversial metaphysical claims—could broaden her attraction and decrease friction.
Validation by means of Response
In spite of backlash, Mariya continues to extend her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 private transformational situations, on line channelling periods at $3,000, and her 2021 reserve 72 Keys to Manifestation. Her followers’ positive Amazon assessments propose scentbird ceo her wisdom resonates deeply with quite a few seekers .
Ultimate Consider
Mariya Nurislamova embodies a rare fashionable archetype: a enterprise-pushed CEO using a high-stakes spiritual change Moi. Her journey displays broader cultural convergence—where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her business savvy.
This is certainly Mariya demonstrates her capacity to command consideration and build deep emotional resonance.
The truth clash between these worlds—sparked by metaphysical pronouncements—poses equally risk and prospect.
Regardless of whether she amplifies the convergence or attracts business boundaries, Mariya stands at a pivotal crossroads. Her following steps could redefine what it means to get a founder during the spiritual-tech era—layering ambition with authenticity inside a brand name-new way.